Creative professionals empower design and organizational messaging that drives revenue. Through their strategy, they create content that attracts your target audience. What software do they use to bring brand’s to life with creative? These creative software are ones that every top performing team and professional needs.
Photoshop is the quintessential must-have creative software. This software was created in 1988, and since then has become a staple for every creative team. In fact, it’s become so ubiquitous within marketing teams that it acts not only as the product name, but as a verb (to photoshop something). Today, it can be used as a cloud app, so your team can use it from anywhere at any time.
- One-click selections
- Unlimited image layers
- Thousands of custom brushes
- A variety of editing tools for retouching and reimagining
Illustrator is another product from Adobe, and it’s also the industry-standard for vector graphic software. This product started to get developed in 1985, and it was released as part of Adobe’s Creative Cloud (along with Photoshop). Also, it was ranked as PC Mag‘s 2021 Best for Vector Editing and Illustration.
- Adobe Sensei AI for automated extraction
- Thousands of fonts
- iPad design feature
- Collaborative editing
- Canvas rotation
Adobe’s Creative Cloud is unrivaled when it comes to delivering creative software, and Premiere is no exception. Premiere enables you to create brand content and edit it for social media and television.
- Intuitive composite and transition tools
- Animation and title graphics
- Audio tools and music tracks
- Motion graphics templates
Canva is an amazing tool for creative professionals that may not be as experienced in graphic design. The software enables working on your own or part of a team. It was launched in 2013, and as a free tool had more than 750,000 users in its first year. Since then, they’ve expanded to offer both a pro and enterprise option in addition to the free solution.
- Thousands of professional templates and images
- Real-time team collaboration through commenting and approvals
- Social media content and management through Canva
- Brand management
- Productivity tools
WordPress is used by millions of creative people and brands as their go-to content management system (CMS). Similar to Canva, they offer professionally designed themes you can use for your website design. WordPress was released in 2003, and since then, according to their site, has been adopted by 42 percent of the Web.
- Photo carousels
- Tiled image galleries
- Building blocks for ease of design
- Thousands of easy-to-install add-ons
- Automatic site backups
- Third-party app integration
We have found these creative software are critical for our recent job placement of Creative professionals. If you are looking for the right candidate in this field, then Applied Resource Group will find the high-performing professionals your organization needs. Apply the right resources today!