One critical tactic to hire top-performing employees is to improve your employer branding. Your employer branding is a crucial part of your company’s narrative. A strong one can therefore be an integral tool for your recruiting. So, how do you make sure you have one that works in your favor? Here are 4 ways to improve your employer branding.
1. Define Your Employer Value Proposition (EVP)
To ensure all of your tactics are working to benefit your employer branding, you need to define your employer value proposition (EVP). According to LinkedIn, “An employer value proposition encompasses your organization’s mission, values, and culture, and gives employees a powerful reason to work for you. It’s everything your company can offer as an employer, in exchange for all the skills and experience your employees bring to the table.” In other words, your EVP defines what your company does and provides your workers in exchange for their skills.
2. Focus on Your Job Descriptions
Just like candidates are writing strong resumes to stand out among other applicants, your job description needs to grab job seeker’s attention to make them want to work for your company. Employ—get it?—your brand’s voice while describing the position and the perfect candidate. This is a great way to use the old writing adage of “show, don’t tell” and demonstrate the type of work environment your organization has.
Also, remember the words you use are crucial. You can be inadvertently using sexist language while writing your job descriptions. Glassdoor illustrates how words like “hacker,” “rockstar,” “superhero,” “guru,” and “ninja” are male-oriented titles. If you use words like these, you can unknowingly be causing women to avoid applying to your job openings.
3. Create a Blog
Marketers know content is king, so recruiting teams can take a page from their playbook. If your recruiting team wants to improve your employer branding, you should create a blog. The blog can focus on company news, company culture events, and thought leadership articles written by your employees, all in a casual voice. And, if you want to really want to do it right, make sure you use SEO techniques to increase the likelihood people will discover your content through organic Internet searches.
4. Focus on Social Media
Social media can be one of the most powerful tool of the 4 ways to improve your employer branding. Use LinkedIn, Facebook, Instagram, and other channels to post employer perks. Highlight happy hours, company retreats, weekly team lunches, and other activities that demonstrate how you value your employees.
Finally, if you want to find top talent, reach out to Applied Resource Group. As Atlanta’s top staffing firm, we deliver high-performing candidates to companies in various industries. Improved employer branding and partnering with Applied Resource Group will be a winning combination to power your recruitment efforts.