Product Marketing Manager

Summary

Our client is a fast-growing leader in AI-driven remote video monitoring, delivering real-time security, operational intelligence, and business visibility across industries including automotive, multifamily, commercial real estate, construction, and retail.

The company’s solutions combine live monitoring, IoT-enabled camera technology, intelligent deterrence, and investigative support to help customers protect their properties, reduce risk, and make smarter business decisions.

The Product Marketing Manager will own the go-to-market motion for the company’s product portfolio, including virtual guarding, license plate management, forensic investigations, case management, and vertical-specific product features.

This role sits at the center of Product, Sales, and Marketing, translating technical product capabilities into clear, compelling messaging that resonates with customers and equips the revenue team to win. The ideal candidate will be a strategic thinker, strong writer, organized project manager, and curious problem solver.

This individual will drive product launches, create sales enablement materials, strengthen market positioning, and maintain a clear understanding of the competitive landscape.

What You’ll Do

• Own end-to-end project management for product launches, from pre-launch planning through execution and post-launch measurement.
• Partner with Product, Engineering, Sales, and Marketing to manage launch timelines, deliverables, and communications.
• Develop positioning and messaging for new and existing products across the company’s IoT and camera-based solution portfolio.
• Tailor messaging to key customer verticals, including automotive dealerships, multifamily, and commercial real estate.
• Create sales enablement materials such as pitch decks, one-pagers, battle cards, product briefs, and competitive comparison sheets.
• Monitor the competitive landscape across physical security, remote video monitoring, IoT, and adjacent technology markets.
• Track competitor product launches, feature releases, pricing changes, and positioning shifts.
• Translate competitive insights into actionable recommendations for Sales, Product, and Marketing.
• Gather feedback from Sales and customers to understand customer needs, objections, buying triggers, and product-market fit.
• Synthesize feedback into insights that inform messaging, launch priorities, and product roadmap discussions.
• Promote consistency in how the company communicates about its products internally and externally.

Requirements

• 3–5 years of experience in product marketing, product management, or a closely related go-to-market role.
• Experience owning or supporting product launches from planning through execution.
• Strong writing skills and the ability to translate complex product capabilities into clear customer value.
• Experience developing messaging, positioning, sales enablement content, or competitive intelligence materials.
• Comfort working cross-functionally with Product, Sales, Marketing, and technical stakeholders.
• Strong project management skills and the ability to keep launches moving independently.
• Curiosity about the market, customer, buyer, and competitive landscape.
• Ability to work effectively in a fast-paced environment where priorities may shift.
• Strong verbal communication skills and the ability to influence without direct authority.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.

Preferred Experience

• Experience in B2B technology, IoT, physical security, PropTech, remote video monitoring, or another technical product environment.
• Familiarity with camera-based, IoT, process intelligence, operational intelligence, or physical security products.
• Experience building or maintaining competitive intelligence programs.
• Familiarity with product launch frameworks and go-to-market best practices.
• Experience developing sales enablement content for revenue teams.

Additional Requirements

• Authorized to work in the United States without sponsorship.
• Availability during standard full-time business hours, with flexibility around key launch windows and major product releases.
• Ability to travel approximately 5–10% for industry events, customer visits, and team off-sites.
• No specific licenses or certifications are required.