Marketing Director

Director of Marketing

Full Time

Management

Alpharetta, GA, US

+1 More Locations

30+ days ago

Requisition ID: 1001

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Reporting directly to the CEO, the Director of Marketing owns the external-facing brand, manages agency relationships, and works closely with the sales team to produce campaigns that move the needle, providing sales-enablement support along the way.

Responsibilities

● Own demand generation campaign strategy + results by crafting differentiated B2B campaigns that stand

out amongst the noise, scaling existing channels, and running experiments to establish new ones

● Be a core member of the leadership team, and report to executive leadership regularly

● Execute campaigns independently, as well as via contractors, agencies, and internal resources (as the

team grows), crafting B2B campaigns that stand out amongst the noise

● Work closely with the sales team to further refine target audiences + messaging and provide

sales-enablement support (content, materials, templates), ensuring end-to-end success of campaigns and

in-person events throughout a busy conference calendar

● Take ownership of Instant’s online brand presence, including technical SEO + website optimization

(content, linking strategy, keyword development, etc.)

● Manage multiple agency relationships with creative producers and current campaign owners, identifying

which expertise / workflows need to be outsourced vs. moved in-house

● Measure, analyze, report, and optimize the performance of demand-gen programs to find the perfect

balance between lead quality and spend

Skills and Qualifications

● 7+ years of experience in B2B marketing, with at least 2-3 years in a high-growth startup environment

(bonus points if with a FinTech / payments product or service)

● Bachelor’s degree in Business, Communications (or relevant field) [MBA or Master’s a strong plus]

● Proven experience in building and executing demand generation programs from the ground up that drive

revenue and support sales growth

● Strong project management skills to effectively deliver programs and create alignment across groups,

leading by example throughout the project lifecycle

● Strong analytical skills with a focus on data-driven decision-making

● Proficiency with leading marketing automation platforms, CRM systems, and analytics tools

● Excellent communication skills, both written and verbal, that allow you to build report with coworkers and

clients alike